Overview

Following the introduction of a new management team, Westfield Sports College in Sheffield made swift and significant progress in raising standards and grades across key areas of the school.

It soon became clear that the ‘Sports College’ element of the school name gave an impression of an educational offer for young people and parents that was far too narrow and the decision was taken to change the name to simply ‘Westfield School’.

In order to communicate both these new successes and the change in name, we were asked to support the management team and work with all the key stakeholders to ensure a smooth transition of repositioning and implement a new ‘creative look’ for the school brand and, as part of the larger project, create a new website for the school.